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Description

The Interscroller is exclusive to the mobile environment. An Interscroller appears while users interact with content while scrolling on their smartphone devices. This unit appears in-line in the first in-content ad position.

Multiple content features, such as product images and video, may be included via left-right swipe.

Demos

Samsung Great Campaign
Mario Ubisoft Demo

Technical Specifications

  • Width: Fully-responsive to phone width (variable width ~320-420px)
  • Height: Small (250px tall), Medium (365px tall), or Large (480px tall)
  • Image Types: .jpg, .png, .gif, .bmp, .psd, .ai, .svg, .eps, .pdf, .indd (layered/ vector / raster graphics) sizing:
    • At least 828px wide raster images preferred to accommodate all retina-screen devices
  • JPG files can be saved either as optimized or progressive
  • Reveal image loading takes place prior to the unit entering the screen so no creative assets are lost
  • Best Practices:
    • Large, verbal and iconographic calls to action
    • High-res imagery optimized for file size loading and retina devices
    • Branded font styling
    • Modular formatting
    • Responsive design a must
  • Videos: Accepted formats mp4 (preferred), .mov, .mpg, .avi
    • Streamed as: HTML5 .mp4 video
    • Aspect Ratio: Widescreen (16:9)
    • Any supported – determined by creative
    • Frame Rate: 10-30fps
    • Video Bitrate: VBR – .6-.72
  • Creative: retina-ready PSD templates (2x size for responsive design)
  • Features: Ads contain video, carousels, maps, coupon downloads, user polls and other engaging functionality right inside the ad unit. The format is available in a variety of heights and features a responsive full-screen width.
  • Live Content (optional): We can create dynamic campaigns by feeding data into ads via JSON, XML or Google Docs.
  • Additional Specs: This format leverages innovative scrolling UX to surface and hide the creative without requiring any change in behavior by the reader
  • Style Guide: Download here

 

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