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Description

The Interscroller is exclusive to the mobile environment. An Interscroller appears while users interact with content while scrolling on their smartphone devices. This unit appears in-line in the first in-content ad position.

Multiple content features, such as product images and video, may be included via left-right swipe.

Demos

Samsung Great Campaign
Mario Ubisoft Demo

Technical Specifications

This format leverages innovative scrolling UX to surface and hide the creative without requiring any change in behavior by the reader.

  • Width: Responsive to phone width (variable width ~320-420px)
  • Height: Responsive to phone height (~480px tall)
  • Image Types: .jpg, .png, .gif, .bmp, .psd, .ai, .svg, .eps, .pdf, .indd (layered/vector/raster graphics)
  • Creative asset submission: Please use the PSD template (2x size for retina resolution)
  • Interscroller image loading takes place prior to the unit entering the screen so no creative assets are lost
  • Best Practices:
    • Large, verbal and iconographic calls to action
    • High-res imagery optimized for file size loading and retina devices
    • Branded font styling
    • Modular formatting
    • Responsive design a must
  • Videos: Accepted formats mp4 (preferred), .mov, .mpg, .avi
    • Streamed as: HTML5 .mp4 video
    • Aspect Ratio: Widescreen (16:9)
    • Any supported – determined by creative
    • Frame Rate: 10-30fps
    • Video Bitrate: VBR – .6-.72
  • Creative: 2x size for retina displays
  • Features: Ads can contain video, carousels, maps, coupon downloads, user polls and other engaging functionality right inside the ad unit.
  • Live Content (optional): We can create dynamic campaigns by feeding data into ads via JSON, XML or Google Docs.

 

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