Half Page (300×600)
Purch serves standard ad units. Standard ads are comprised of industry standard files (gif, jpg, png, HTML5). These ad units are available across all Purch sites and reach a broad audience.
- Initial Dimensions: 300×600
- Maxium Expanded Dimensions: Expansion not allowed for this unit. For 728×90 Expandable specs click here
- Max Initial File Load Size*: 80 KB
- Host-Initiated Subload: Not allowed for this unit
- Animation/ Video Guidelines (See video notes below): 15 sec max length; Video not allowed for this unit.
- Z-Index Range: 0 – 4,999
- *Initial file load: Includes all assets and files necessary for completing first visual display of the Ad
General Ad Requirements:
- Interest-Based Advertising (IBA): Include IBA self-regulation controls for ads using behavioral targeting (5 KB max file size)
- Audio: Must be user-initiated. To allow for audio initiation in videos without player controls, a control may be included for user to initiate audio.
- Hotspot: Not to exceed 1/4 size of ad. Initiated when cursor rests on hotspot for at least 1 sec. Must NOT initiate audio.
- Defining ad space: Ad unit content must be clearly distinguishable from normal webpage content (ad unit must have clearly defined borders and not be confused with normal page content).
- Max CPU: ad not to exceed 30% CPU usage during host-initiated execution.
- Submission lead time: Minimum lead time for ad file submission is 6 days before campaign start.
- Max number of host-initiated file requests: ad not to exceed 15 file requests during initial file load and host-initiated subload. Unlimited file requests allowed after user-interaction.