Ad Catalog

Footer (970×90)



The 970×90 Footer overlays and anchors on the bottom of a users screen allowing for high engagement. The unit must include a close button.

*The footer may also accommodate a 728×90. It may also expand. See Footer Expandable specs click here.


Qualcomm Snapdragon


DC Comics

Technical Specifications

  • Initial Dimensions: 970×90
  • Maximum Expanded Dimensions: Expansion not allowed for this unit. For Footer Expandable specs click here
  • Max Initial File Load Size*: 50 KB
  • Unit-Specific Notes: This ad unit collapses indefinitely with an [X] icon or close button in text/ icon.

  • *Initial file load: Includes all assets and files necessary for completing first visual display of the Ad

General Ad Requirements (Apply to all ads):

  • Interest-Based Advertising (IBA): Include IBA self-regulation controls for ads using behavioral targeting (5 KB max file size)
  • Hotspot: Not to exceed 1/4 size of ad. Initiated when cursor rests on hotspot for at least 1 sec. Must NOT initiate audio.
  • Max CPU: Ad not to exceed 30% CPU usage during host-initiated execution.
  • Submission lead time: Minimum lead time for ad file submission is 6 days before campaign start.

Additional Advertising Restrictions

  • Competitive: Ads must not contain any link to competitive sites
  • Expansion: User initiated close button required. Hover to expand is allows if at least 3 seconds. The ad should collapse if user does not interact with user-initiated expanded ad for 7 seconds
  • Audio: No auto play sound; must be user-initiated.
  • Rich Media: Max Frame rate of 24 FPS
  • Pop ups / Pop Unders: Are Not Allowed, including Interstitial units which are overlays
  • ESRB logo: Roadblocks must include approved ESRB logo for endemic campaigns visible on units at all times. ESRB on either 728×90 or 300×250 or on skin next to right of the 728×90
  • Click through URLs: Must open a new browser window unless using an in-site url
  • Labelling Requirements, etc.: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max video length: 30 secs
  • Max animation length: 4 loops Max or 15 seconds. No Rapid or Strobing animation.