Ad Catalog
Menu

Description

Future serves standard ad units. Standard ads are comprised of industry standard files (gif, jpg, png, HTML5). These ad units are available across all Future sites and reach a broad audience. The Desktop Billboard (970×250) is a high impact ad guaranteed to deliver results!

When served by a third party vendor, the Billboard can accommodate video and other interactive elements, providing a rich advertising experience.

IAB-RMC

Demos

LG G4

Cadillac Escalade

Technical Specifications

  • Initial Dimensions: 970×250
  • Max Initial File Load Size*: 100 KB
  • Frames per Second: Minimum 24 fps for video
  • Third Party Rich Media:
    • Max initial size: 150 KB
    • Max polite file load size: 1 MB
    • Subsequent max user-initiated file load size: 2.2 MB progressive video

  • *Initial file load: Includes all assets and files necessary for completing first visual display of the Ad.

General Ad Requirements (Apply to all ads):

  • Interest-Based Advertising (IBA): Include IBA self-regulation controls for ads using behavioral targeting (5 KB max file size)
  • Hotspot: Not to exceed 1/4 size of ad. Initiated when cursor rests on hotspot for at least 1 sec. Must NOT initiate audio.
  • Max CPU: Ad not to exceed 30% CPU usage during host-initiated execution.
  • Submission lead time: Minimum lead time for ad file submission is 6 days before campaign start.

Additional Advertising Restrictions

  • Competitive: Ads must not contain any link to competitive sites
  • Expansion: User initiated close button required. Hover to expand is allows if at least 3 seconds. The ad should collapse if user does not interact with user-initiated expanded ad for 7 seconds
  • Audio: No auto play sound; must be user-initiated.
  • Rich Media: Max Frame rate of 24 FPS
  • Pop ups / Pop Unders: Are Not Allowed, including Interstitial units which are overlays
  • ESRB logo: Roadblocks must include approved ESRB logo for endemic campaigns visible on units at all times. ESRB on either 728×90 or 300×250 or on skin next to right of the 728×90
  • Click through URLs: Must open a new browser window unless using an in-site url
  • Labelling Requirements, etc.: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max video length: 30 secs
  • Max animation length: 4 loops Max or 15 seconds. No Rapid or Strobing animation.

ad_products